Step Zero
The work of becoming
A publication for product leaders who know that shipping the right thing starts with becoming the right kind of thinker. Systems, leadership, and the prerequisite work most people skip.
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Becoming a Leader
Don't give your AI a name
Naming your AI agent feels harmless, but it quietly breaks the two things your team needs most: ownership of the work, and their own footing.
5 min read

Becoming a Leader
Ask the Dumb Question First
Asking what a Lambda is buys you the right to ask why this one and not another. Bloom's Taxonomy, applied to the meetings where decisions get made.
4 min read

Becoming a Leader
A cheap yes that leads to an expensive no
Fail fast was a rational strategy when research was expensive. That stopped being true, and shipping to find out is now the costly way to learn.
5 min read